Unless they have an RE: in the subject line:Īn Email with a “ RE:” in the subject usually indicates it is a ' reply' to an earlier messages. Therefore, the “ unsubscribe” keyword will identify most “ marketing” and “ advertising” Emails.
To accomplish this, most of these types of Emails will contain an “ Unsubscribe” link in the Email for just this purpose. Move Emails with the word Unsubscribe to a folder:Īnti-spamming laws (such as ' CAN-SPAM') require marketing and newsletter Emails to contain an ' Opt-Out' option for the recipient. Now, let's dissect it a bit and see why it works so well.
